In the past, building a peanut butter unit in Australia meant driving significant investments, including setting up a factory, acquiring equipment, establishing production facilities, obtaining food safety certifications, and hiring a team to manage it all.

However, as we inch closer to 2026, savvy entrepreneurs are taking a different approach, one that gets them to market faster, with less risk, and more flexibility to scale. Brands in Australia are partnering with Indian manufacturers, such as Nuflower, to enter the market faster with minimal risk and maximum flexibility for scaling.

 

In this blog, let’s explore how Australian startups are partnering with Indian nut butter brands sans factory and setting up a profitable business while at it.

• • Why Australian Entrepreneurs are choosing Private Label Manufacturing
  • The Partnership Model
  • The Step-by-Step Launch Roadmap
  • Costs and MOQs
  • Common Questions About Starting Your Nut Butter Brand

Why Australian Entrepreneurs are choosing Private Label Manufacturing

 

• Capital investment: Starting a working manufacturing unit for peanut butter in Australia can be an expensive feat. Especially if you are a startup. Between industrial-grade roasters, grinding equipment, filling machines, and meeting FSANZ food safety standards, entrepreneurs face costs exceeding AUD $500,000 before producing their first jar. For most startups, this creates an insurmountable barrier to entry.

 

• Speed to market: While building a production facility takes 12-18 months, working with established private-label peanut butter manufacturers in India reduces your timeline to 60-90 days from formulation approval to receiving your first shipment.

 

• Expertise from Indian Manufacturers: Indian manufacturers like Nuflower are a global supplier of peanut butter for global brands and come with extensive experience in the end-to-end process. Working with an Indian manufacturer ensures you get the domain expertise and great quality to ensure your brand is a success.

 

• Flexibility and Scalability: Starting by yourself and figuring it all out on your own means less scope for scalability. The growth curve becomes steep, and the pace of growth is slower than when working with a trusted partner.

The Partnership Model

India has positioned itself as a global leader in peanut butter manufacturing. With a production record of over 6 million tonnes of peanuts annually, it ensures a consistent raw material supply and competitive pricing. Indian manufacturers have invested heavily in world-class production facilities meeting international food safety standards, including FSSC 22000, HACCP, and BRC certifications.

Shipping times from major Indian ports to Sydney or Melbourne range from 14-21 days, significantly shorter than routes from European or North American manufacturers. This proximity reduces lead times, lowers freight costs, and minimises working capital tied up in transit inventory.

The Step-by-Step Launch Roadmap

 

Months 1-2: Concept Development and Manufacturer Selection

Select your peanut butter manufacturer by evaluating:

• • FSSC 22000 and HACCP certifications (verified independently)
  • Australian export experience and references
  • Low MOQ capabilities (2,000-5,000 units for startups)
  • Communication quality and willingness to accommodate Australian business hours
  • Virtual factory tour quality

Months 3-4: Product Development and Formulation

Work with your manufacturer through 2-3 sample iterations to perfect your recipe. Key decisions include peanut variety, roast profile, oil separation management, sweetener selection, and functional ingredient additions like protein or superfoods.

Communicate Australian consumer preferences clearly – formulations and natural ingredient lists compared to other markets.

Month 5: Compliance and Import Preparation

Ensure FSANZ compliance for formulation and labeling, secure biosecurity clearance, acquire necessary import permits, and verify label compliance with Australian requirements, including country of origin statements, nutrition panels, and allergen declarations.

Professional private label peanut butter manufacturers in India, familiar with Australian exports, often provide label design services ensuring compliance before production.

Month 6: Production, Shipping, and Launch

Your manufacturer conducts pre-production checks, in-process monitoring, post-production testing, and third-party laboratory confirmation. Request photographic documentation and test certificates before accepting shipment.

Engage an Australian customs broker to manage import clearance, then execute your go-to-market strategy across direct-to-consumer, wholesale, or gym/health food store channels.

 

Initial Investment Breakdown

To start a peanut butter manufacturing brand, you must account for a minimum of $35,000 AUD. Budget an additional 20-30% for storage, product photography, liability insurance ($800-2,500 annually), samples, e-commerce setup, and regulatory consultancy.

 

This is a costly affair that can

Managing MOQs Effectively

Most private label peanut butter manufacturers in India, like Nuflower, offer sizable MOQs for startups. Optimize your investment by starting with a single SKU, choosing versatile jars that appeal to both retail and food service, negotiating progressive ordering over 12 months, or partnering with other startups to share production runs.

 

FAQ: Starting A Nut Butter Brand

Where can I get peanut butter manufactured from if I am starting a new brand?

Trust Nuflower – a leading peanut butter manufacturing brand in India to fulfill your needs when it comes to crafting and delivering the perfect peanut butter aligned to your brand vision. Nuflower has been the go-to brand for global organizations for over a decade and can be your trusted partner in creating and scaling a renowned name in the market.

How does Indian manufacturing pricing compare to Australian production?

Indian manufacturing offers immense cost advantages for comparable quality. Due to lower labor costs, proximity to raw peanuts, and economies of scale. Even with transportation and duties, total landed costs provide compelling advantages.

What is the support I can get from Nuflower after production?

Exceptional private label peanut butter manufacturers in India offer formulation consultation, Australian regulatory guidance, label design assistance, production planning support, and ongoing innovation collaboration for line extensions.

Start your journey with Nuflower

If you are looking to create and scale a profitable peanut butter brand in Australia, partner with Nuflower. Your journey from concept to market leader starts here. Contact us to discuss your brand vision, and our team of experts will ensure you get there.